Rekapitulasi Email Marketing Campaign & Database Kontak (Maret – September 2026)
| CAMPAIGN NAME | TANGGAL KIRIM | SENT | OPEN RATE | CLICK RATE | PERFORMANCE GRAPHIC |
|---|---|---|---|---|---|
| 1. Road to Jia CURATED - Newsletter 1 (+ Booster) | 20 Mar 2026 | 9,191 | 28.9% | 0.55% |
Open28.9%
Click0.55%
|
| 2. Welcoming Road to Jia CURATED – Tokyo Edition (+ Booster) | 08 Apr 2026 | 8,248 | 28.9% | 0.07% |
Open28.9%
Click0.07%
|
| 3. Save the Date: Jia CURATED 2026 (Main + Add. + Boosters) | 04 Jun 2026 | 10,458 | 25.2% | 0.49% |
Open25.2%
Click0.49%
|
| 4. Jia CURATED 2026 Tickets Are Now Available (2 Segments) | 12 Jun 2026 | 6,115 | 39.0% | 1.8% |
Open39.0%
Click1.8%
|
| 5. Start Planning Your Visit to Jia CURATED 2026 (3 Segments) ⭐ | 09 Jul 2026 | 6,203 | 44.6% | 7.0% |
Open44.6%
Click7.0%
|
| 6. Jia CURATED 2026: The Countdown Begins (3 Segments) | 23 Jul 2026 | 6,174 | 46.7% | 3.5% |
Open46.7%
Click3.5%
|
| 7. Jia CURATED 2026 Opens Next Week (3 Segments) | 06 Aug 2026 | 6,157 | 44.5% | 5.2% |
Open44.5%
Click5.2%
|
| 8. Jia CURATED 2026: The Edition in Review (2 Batches) | 11 Sep 2026 | 11,660 | 31.5% | 0.06% |
Open31.5%
Click0.06%
|
Newsletter "Start Planning Your Visit" dan "The Countdown Begins" menjadi puncak performa dengan Open Rate hingga 60% dan CTR mencapai 16.8% pada segmen khusus. Pembaca sangat menyukai konten persiapan praktis menjelang event.
Peluncuran tiket mendapatkan perhatian langsung yang sangat positif dengan peningkatan impresi terbuka hingga 39%. Strategi segmentasi bertahap terbukti menjaga kestabilan Deliverability dan reputasi domain email.
Pesan penutup "The Edition in Review" berhasil menyasar audience terbesar (11,660 penerima) dengan 3,688 total pembaca. Sangat baik untuk mempertahankan koneksi brand loyalty untuk gelaran tahun berikutnya.
Daftar lengkap kontak tersimpan beserta status langganan.
| EMAIL ADDRESS | STATUS | OPT-IN DATE |
|---|